After that, things can only get better.” –Stephen King
Writing, however, can be made less complicated when it's reduced to a series of steps. That's something I strive to do, so allow me to share my method for writing these blog posts:
1. Topic List: Before I start writing, I come up with several possible posts. An idea can come from anywhere – a conversation, an article, a TV program. I'm most knowledgeable and passionate about topics related to marketing, media, and popular culture so I gravitate to those themes.
2. Brain Dump: The term “brain dump” is a great expression and one that I’ve heard many times. Once I decide what I'm going to write about from my topic list, I jot down every thought that comes to mind using pen and paper. I'm not worried about grammar, spelling, sentence structure, repetitiveness, etc. I'll handle that later. At this point, I just want to get it all out and onto the page.
Step #2: my ideas are put to paper.
Eventually, I have to force myself to stop working on an entry and add it to my site. There are times when I'm more pleased with my work than others, but there comes a time when I have to let it go. However, one of the positives of working online is the opportunity for revision. I’m constantly tweaking my posts – replacing a word here, rewriting a sentence there. My work is never really finished; like a resume, I regard online content as a "living document."
Writing can be challenging, but as with most tasks it becomes easier with time and experience. The step-by-step process I’ve laid out has helped me tremendously and hopefully it will benefit you, too.