How to Expand Your Video Production Reach Without a Huge Budget

Note: This piece was written by my colleague, Sue O'Hora. It originally appeared on the website for her company, Rising Night Productions. Rising Night is a video production company based in Washington, DC. ​

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How to Expand Your Video Production Reach Without a Huge Budget
By Sue O'Hora

Imagine being able to fill your organization’s website or social media feed with quality video content filmed wherever a good story exists. Now imagine being able to do that without dedicating a ton of manpower or a huge budget to the effort. The right producer can handle 75% of the work for you, offering creative guidance, experienced crews anywhere they’re needed, and post production services. I call my approach “Video Production Anywhere,” and it’s allowed me to cover stories in locations as varied as Denver, Nashville, Portland (Maine and Oregon), California, Alabama, and Paris. 

Whether you’re trying to capture interviews with executives who will all be in one place for a conference, or you’re sharing stories from an organization with a large geographic footprint, this approach to video production is a cost-effective way to create high-quality videos.

It relies on three components: 
☑️  A producer to plan and oversee the production
☑️  A trusted source for experienced crews wherever needed
☑️  An exceptional team of post-production professionals 

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