IABC DC Metro Hosts Podcasting Expert Doug Downs

Note: I wrote this piece for IABC DC Metro, and it originally appeared on its website. I serve on the chapter’s board as communications coordinator. The vision of IABC is “professional communication at the heart of every organization.”

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IABC DC Metro Hosts Podcasting Expert Doug Downs
By Eli Natinsky 

Thank you to Doug Downs, president of Stories and Strategies, for leading “Why Most Podcasts Fail (And How Yours Can Succeed)” in March for IABC DC Metro. 

Doug is a podcast producer specializing in podcast development, analytics, and marketing. His company, Stories and Strategies, makes professional podcasts and videos for clients worldwide.

“The fortune seekers of our time in podcasting dig into microphones,” said Doug, comparing these communicators to the miners of the California gold rush. “They start their podcasts with grand visions of instant success only to quit before they find their first real audience. The ones who keep going, who refine their craft and improve their message and persist even when the numbers aren’t there are the ones who will find what everyone else is searching for.”

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