Experiential Marketing & Event Planning 

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Experiential Marketing Tour

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I supervised a mobile marketing tour that promoted ACDelco products and services. The display had more than 
80 appearance days throughout the U.S., and as many as 5,000 guests passed through per exhibition.

Tour Elements:

• 53-foot trailer with images of ACDelco automotive parts ACDelco NHRA Pro Stock racecar
• Chevrolet Supercharged Cobalt SS, the grand prize in the ACDelco “Drive to Win” Sweepstakes
  
• Three interactive vehicle systems displays demonstrating ACDelco braking, electrical, and ignition systems
  

My Responsibilities:

• Supervised the ACDelco Tour on-site manager  
• Scheduled tour appearances 

• Implemented the “ACDelco - Kurt Johnson Drive to Win” sweepstakes 
• Reported tour metrics to the client weekly, including attendance figures and the number of sweepstakes entries 

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53-foot trailer with images of ACDelco automotive parts

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Interactive vehicle systems displays demonstrated 
ACDelco braking, electrical, and ignition systems

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Event Planning 

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I’ve managed a variety of events: 

• Annual Meetings
  
• Coffee Klatches 
  
• Luncheons
  
• Neighborhood Clean Ups
  
• Restaurant Tours 

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This involved coordinating:

• Awards 
  
• Audio for venue 
  
• Clothing
• Food 
  
• Furniture
  
• Garden supplies
  
• Gift bags
  
• Guest lists
  
• Invitations
  
• Transportation
  
• Photography

• Programs for guests
  
• Publicity 
  
• Seating
  
• Signage
  
• Staging 
  
• Tickets
  
• Tools for clean up
• Volunteers (recruiting, training, supervising)

Woodward Avenue Action Association
 Annual Meeting 

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Woodward Avenue Action Association 
member coffee

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Woodward Avenue Pride Clean-Up

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Eight Mile Boulevard Association 
Leadership Luncheon