A Case for Slow Communication

Note: I’m on the board of IABC DC Metro, and I often share comms content on my blog. I found this story particularly helpful. Catalyst is the official publication of IABC.

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By Ekin Yasin, Ph.D.

The role of communication professionals is crucial in conveying messages and information to diverse internal and external audiences. In today’s rapidly evolving landscape, communication has significantly accelerated. This acceleration has been propelled by new media technologies, generative artificial intelligence (AI) tools, the need for social media responses and the challenges posed by global events like the pandemic.
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This heightened pace demands that communication professionals worldwide navigate a complex environment with speed. Yet it also raises concerns about the sustainability of such practice, particularly considering the growing rates of burnout.

Should speed be the sole focus in organizational communication? Is there room for a more deliberate, slower approach?

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