 Note: This piece was written by my colleague, Sue O'Hora. It originally appeared on the website for her company, Rising Night Productions. Rising Night is a video production company based in Washington, DC. How to Expand Your Video Production Reach Without a Huge Budget
By Sue O'Hora Imagine being able to fill your organization’s website or social media feed with quality video content filmed wherever a good story exists. Now imagine being able to do that without dedicating a ton of manpower or a huge budget to the effort. The right producer can handle 75% of the work for you, offering creative guidance, experienced crews anywhere they’re needed, and post production services. I call my approach “Video Production Anywhere,” and it’s allowed me to cover stories in locations as varied as Denver, Nashville, Portland (Maine and Oregon), California, Alabama, and Paris. Whether you’re trying to capture interviews with executives who will all be in one place for a conference, or you’re sharing stories from an organization with a large geographic footprint, this approach to video production is a cost-effective way to create high-quality videos. It relies on three components: ☑️ A producer to plan and oversee the production ☑️ A trusted source for experienced crews wherever needed ☑️ An exceptional team of post-production professionals
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IABC DC Metro Hosts Podcasting Expert Doug Downs
By Eli Natinsky Thank you to Doug Downs, president of Stories and Strategies, for leading “Why Most Podcasts Fail (And How Yours Can Succeed)” in March for IABC DC Metro. Doug is a podcast producer specializing in podcast development, analytics, and marketing. His company, Stories and Strategies, makes professional podcasts and videos for clients worldwide. “The fortune seekers of our time in podcasting dig into microphones,” said Doug, comparing these communicators to the miners of the California gold rush. “They start their podcasts with grand visions of instant success only to quit before they find their first real audience. The ones who keep going, who refine their craft and improve their message and persist even when the numbers aren’t there are the ones who will find what everyone else is searching for.”  Note: I want to share this piece by my colleague, Carlanda Jones. She originally wrote it for IABC DC Metro, and I serve on the chapter board. The International Association of Business Communicators (IABC) is a membership-based organization that connects communicators around the world. In Between Roles? Here’s How to Stay Productive, Organized, and Ready for What’s Next
By Carlanda Jones Periods between roles can be challenging but are also an opportunity to reflect, regroup, and grow. This time can be used to strengthen your professional skills, expand your network, and reinforce your readiness for your next career move. Whether you’re looking to level up in your career or pivot in a new direction, here are some practical ways to stay productive, connected, and confident during this time.  Note: There was so much outstanding content in IABC Catalyst this year that I had to share “2024 Catalyst Rewind: This Year’s Top Articles, Podcasts, and Webinars.” I serve on the IABC DC Metro board. The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world's best communication practices. 2024 Catalyst Rewind: This Year’s Top Articles, Podcasts, and Webinars
By IABC Staff As 2024 wraps up, we’re celebrating the standout contributors and content that made Catalyst a must-visit source for comms professionals. From thought-provoking articles on ethics, accessibility, and AI to podcasts on brand-building and the future of comms, this year’s contributors have inspired and empowered communicators around the globe. Whether you’re catching up on lessons from IABC World Conference or exploring LinkedIn strategies to grow your business, these top picks highlight some of the year’s best ideas. Let’s revisit the content that shaped and supported our profession in 2024.  Note: I enjoy passing along comms content I find valuable, such as this IABC Catalyst article, “All the Things I Wish I’d Known: A Love Letter to Young Professionals” by Alyssa Long. Long, an organizational storyteller and empathy advocate, shares advice for those in the early stages of their career. This includes emphasizing work-life balance, how best to manage stress, and traits to borrow from senior leaders. The International Association of Business Communicators (IABC) is a global network of communication professionals, and I serve on the IABC DC Metro board. All the Things I Wish I’d Known: A Love Letter to Young Professionals
By Alyssa Long Congratulations, you’re embarking on a career in communications! As a young professional, you will occupy a specific niche as both a storyteller and ethical barometer. In the coming years, you will engage in both strategic planning and execution, seeing your projects and initiatives come to life. It’s an exciting time, and I hope you’ve found an organization that will empower you to grow, contribute and thrive. When I think about my earliest years in the workforce, there were times I was overworked, overwhelmed and downright scared. A decade later, I can’t help but think, “If only I’d known…” I want to share some of the essential skills that can help you navigate your career, improve your quality of life and set you apart in the workplace. This is my love letter to young professionals, wherever and whenever you are.  Election Day is November 5, and I enjoyed this IABC Catalyst podcast, “Communicating in a Year of Elections: A Conversation With David Imber.”
Imber, a political communications expert, discusses how communicators can navigate our polarized landscape, decide when to address sensitive topics, and apply strategies from the political sphere. "Communications and politics comes together because politicians and politics is so ever-present," he said during the podcast. "It’s very difficult to think of a part of our industry where there isn’t some intersection with politics because in democracies we all have the right to vote, so there is a real opportunity for impact." I’m on the board of IABC DC Metro, and I enjoy sharing comms content.  Note: I’m on the board of IABC DC Metro, and I often share comms content on my blog.
In this PodCatalyst episode, Fred Cook, director of the USC Center for Public Relations at USC Annenberg, discusses findings from “Communicating Culture During a Hybrid Revolution.” The report was a joint effort between IABC and USC. “We were trying to find out whether having a remote workforce, or partially remote workforce, impacts your corporate culture,” said Cook. “The people we surveyed listed that as the number one challenge: How do you maintain corporate culture?” More insights, click the button below.  Note: I’m on the board of IABC DC Metro, and I often share comms content on my blog. This piece was recently published in Catalyst, the official publication of IABC. #MoreFromMedia — A Call to Return to the Sacred Art of Storytelling
By Charlene SanJenko Since the beginning of time, stories have shaped our culture. They’ve helped us understand the world in which we live, how we relate to ourselves and each other, and how to thrive on this planet. As marketers, communicators, brand strategists and agency professionals, we’re being called to elevate our best practices to a higher level with a new approach. Our industry is ripe for change. Now is the time. A powerful story ignites imagination, fuels possibility and invites perspective shifts when its impact is clarified and articulated at the beginning of the creative process. Whether it’s an engagement campaign, commercial or in-person experience, a story can incubate, develop and expand throughout the production and its potential for impact is more fully realized. Consumerism and profit at all costs is outdated and irresponsible. Our audiences deserve more from media. It’s time to engage with them differently for improved decisions and a brighter future. Increasingly, funders, investors, broadcasters, collaborative partners and consumers are looking to connect with a clearer sense of purpose beyond features-focused marketing, direct sales pitches and over-the-top advertising.  Note: I’m on the board of IABC DC Metro, and I often post comms content to my blog. I’m pleased to share “16 Things We Learned at IABC World Conference 2024.” The article appeared recently in Catalyst, the official publication of IABC.
Insights include: ☑️ The act of communicating is not a rote process — it’s something that must be cared for. ☑️ Failure needs to be reframed as success in disguise. ☑️ Experiential content should push human emotions. Please click the button below for more takeaways.  Note: I’m on the board of IABC DC Metro, and I often share comms content on my blog.
Catalyst is the official publication of IABC, and in this Catalyst podcast, Emily Caister, an award-winning communications leader, discusses Taylor Swift’s marketing mastery. We, as comms pros, can learn much from the superstar, Emily explained. "Being authentic is one of the things we can take away from Taylor Swift," she said, noting the personal touch the pop performer brings to her songs and stories. "More than ever, people want to have connections with brands and that's hard when we're not being authentic. We need to make sure our actions resonate with our values." |
AuthorI'm Eli Natinsky and I'm a communication specialist. This blog explores my work and professional interests. I also delve into other topics, including media, marketing, pop culture, and technology. Archives
May 2025
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