Should communicators communicate less? That was one of the many intriguing ideas that came up during IABCLA's Dine & Discuss on February 27 at TOMGEORGE in Downtown LA. Julie Wright, president and founder of (W)right On Communications, Inc., lead the conversation on “PR in the Digital Age.” 
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Attendance was capped at 10 people; the chapter keeps the number small in order to facilitate a discussion in which everybody can participate. There were folks who were newer to the communications industry, as well as those who had been in the field for some time, and all with diverse career experiences – Wright said this mix led to a “thought-provoking” exchange. 
 
The group talked about issues from fake news and distrust in media to technology trends like content marketing, visual storytelling, and data-driven communications. There was general agreement around the notion that a compelling concept and story were at the heart of all successful campaigns and initiatives. Regardless of technology trends and changes in media consumption, well-crafted stories, and well-researched messages that speak to target audiences are what drives successful communication.

Wright was intrigued by the notion of being discrete and sparing in her digital communication, so she tried it the next day at her company. She made a point to talk to her colleagues more in person rather than through messaging. When Julie did email, she held onto her feedback longer than usual – she found that often issues had already been resolved by the time she weighed in. 
 
Board member Ephraim Freed noted the counterintuitive nature of this suggestion: “As communicators, we assume everybody needs more communication, but often when you talk to your audiences you find out something different than what you assume.”
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New ways of thinking are just one of the many positives to come from Dine & Discuss, and that’s why it’s one of our most successful programs. Look for this and other upcoming events on our website, as well as social media – our group is on Facebook, Twitter, LinkedIn, and now Instagram. We also send out regular emails to our members and supporters notifying them of activity. If you’d like to be added to our mailing list, please reach out to Grant Skakun: [email protected]. 

(Note: I’m IABCLA's vice president of operations, and I often post updates on chapter happenings.)

Would you like to learn about the transformation of the Los Angeles County Arboretum and Botanic Garden's brand? 

That's the focus of “IABCLA Case Study: How to Entice a New Audience to a Traditional Treasure.” The event will be on Thursday, April 11 from 6:30 p.m. - 8:30 p.m. at the IW Group, 6300 Wilshire Blvd., Suite 2150 in Los Angeles.

The IW Group will take guests through their integrated advertising and public relations campaign for the arboretum’s Magical Lantern Art Festival held between October 2018 and January 2019. In the end, the firm achieved 133 million media impressions, sold 153,000 tickets, and changed public perception of the 127 acre botanical garden and historical site!

Tickets are $30 for IABC members, $40 for nonmembers, and $5 for student members. 

​To sign up, click here. 

(Note: I’m IABCLA's vice president of operations, and I often post updates on chapter happenings.)