IABCLA will host LA Arboretum case study on April 11

Would you like to learn about the transformation of the Los Angeles County Arboretum and Botanic Garden's brand? 

That's the focus of “IABCLA Case Study: How to Entice a New Audience to a Traditional Treasure.” The event will be on Thursday, April 11 from 6:30 p.m. - 8:30 p.m. at the IW Group, 6300 Wilshire Blvd., Suite 2150 in Los Angeles.

The IW Group will take guests through their integrated advertising and public relations campaign for the arboretum’s Magical Lantern Art Festival held between October 2018 and January 2019. In the end, the firm achieved 133 million media impressions, sold 153,000 tickets, and changed public perception of the 127 acre botanical garden and historical site!

Tickets are $30 for IABC members, $40 for nonmembers, and $5 for student members. 

​To sign up, click here. 

(Note: I’m IABCLA's vice president of operations, and I often post updates on chapter happenings.)