IABC San Diego will host “Communication Strategy: Up Your Game” on Thursday, February 18 at 12 p.m. PST. Cason Lane, ABC, will discuss the anatomy of a communications strategy.
Lane, who’s spent 25 years in strategic communications, will explore what separates strategic thinkers from tactical ones and provide real world examples of what strategy looks like in action – from internal communications to marketing to corporate social responsibility.
The session is part of the 2021 Communication Management Pro Series, a collaboration between five California IABC chapters – Los Angeles, Orange County, San Diego, San Francisco, and Silicon Valley – in preparation for the Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certification exams.
Danielle Bond, SCMP – Vice Chair IABC Executive Board, will answer questions about CMP and SCMP certification following Lane's presentation.
Testing will be offered as pandemic conditions allow on Saturday, May 1 in Irvine, California.
(Note: I’m IABCLA's vice president/president-elect, and I often post updates on chapter happenings.)
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I'm Eli Natinsky and I'm a communication specialist. This blog explores my work and professional interests. I also delve into other topics, including media, marketing, pop culture, and technology.