Blue Swift Consulting’s Alyssa Cox Discusses Leadership Branding for IABC DC

Note: I serve on IABC DC Metro's board, and I wrote the following piece for the chapter's website. ​

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By Eli Natinsky

​Your leadership brand is an ad for why people should buy what you have to offer, advised Alyssa Cox of Blue Swift Consulting during IABC DC Metro’s “Establishing a Leadership Brand” on April 19. During the gathering, the first of the chapter’s two-part leadership series, she discussed the key dimensions of a leadership brand. Guests also completed a guided exercise to craft their leadership statement. 
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“Memorializing your brand in words makes you accountable to that brand,” Alyssa said, adding, “If you articulate what you mean to do, you’re much more likely to actually do things that way.” 

Here’s an overview of the webinar: 

1) Define your leadership brand: Alyssa noted the importance of being intentional. Everyday, multiple times a day, we have opportunities to be deliberate about how we behave and how we’re perceived. Intentionality shapes your reputation, as well as people’s perception of your brand.

Alyssa shared an anecdote about her former supervisor who advised that she learn who she was as a leader. He said: “If you don’t figure it out, other people will figure it out for you — and you may not like what they decide.”

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