Note: I’m the board of IABC DC Metro, and I often share content related to communications to my blog. I found this article on generative artificial intelligence (AI) interesting. Catalyst is the official publication of IABC.
By: Matt Russell
The landscape of our profession is being transformed by generative artificial intelligence (AI) tools like ChatGPT, redefining what’s possible in communications. While some organizations have embraced these tools and are positioning themselves for the future, others have been slower to do so and risk falling behind.
Over the past year, the Mayo Clinic communications department has formally adopted generative AI and taken the first steps toward building a future with possibilities we’re just starting to imagine.
We’ve implemented dozens of use cases that save time and energy, generate insights, optimize content and elevate our work. Our media relations team developed a prompting guide to integrate generative AI into its workflows, and a growing team of super users is driving a culture of continuous learning.
Generative AI is not a passing fad. Effectively using it is becoming an essential part of the modern skill set for communicators, and taking the first steps in using these tools is imperative.
Here are key lessons learned in taking those critical first steps to generative AI adoption, based on our work at the Mayo Clinic communications department.
I'm Eli Natinsky and I'm a communication specialist. This blog explores my work and professional interests. I also delve into other topics, including media, marketing, pop culture, and technology.