Note: I wrote the following piece for IABC DC Metro’s website. I’m a board volunteer with the chapter.
Interpersonal relationships are key to countering false and misleading information, advised Deanna Troust, founder and president of Truth in Common, during IABC DC Metro’s “Misinformation: How We Got Here, and What We Can Do About it.” The virtual gathering occurred on February 7.
Deanna explained communications professionals are especially needed in the mis/disinformation space as they are experts in human behavior, information channels, and how news and discussion influences others. Communicators are encouraged to notice people’s emotional reactions to information, check sources, and watch and listen to outlets they normally don’t consume as a form of market research.
“I believe human-centered approaches are vital or we’re not going to turn the ship,” she said, adding, “It can’t just be on media platforms, on policy makers, on the PhDs — it’s on every one of us. We, as communicators, can take a stand for the truth simply by being polite and asking questions. If we can all do that, we’ll be in a much better place.”
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I'm Eli Natinsky and I'm a communication specialist. This blog explores my work and professional interests. I also delve into other topics, including media, marketing, pop culture, and technology.