IABCLA takes on communications challenge during pandemic

Note: the coronavirus pandemic has created a number of obstacles for IABCLA, as well as the communications profession as a whole. Jenny Matkovich, my fellow IABCLA board member, addressed this topic in an item in the chapter’s March 2020 newsletter. Her thoughts are reprinted below.

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Welcome to 2020, AC (after coronavirus), the communications challenge round. How do we stay in touch? On task? How do we deliver results when we’re isolated in our homes? How does IABCLA continue an innovative and informative program in the world of social distancing?

It’s a communications challenge above all, and that’s what IABC is all about — leading the profession by addressing problems and helping our businesses get the message out and deliver results the best they can.

In the weeks to come, we’ll be cancelling face to face meetings, but we are committed to continue delivering value for our members and the profession. We’ll be offering curated member blog posts and interviews, COVID-19 insights for communication professions and best practice webinars via IABC international, and one-on-one Zoom coffee connections sign-ups to introduce you to people who have developed shortcuts and strategies to get the job done effectively in 2020, AC.

— Jenny Matkovich, IABCLA President