IABCLA to discuss brand building at Coffee Connection on May 4

Do you need to build a brand? Want to learn how? 

Then attend IABCLA’s next Coffee Connection on Saturday, May 4 from
9 a.m. - 10:30 a.m. Anthony Wiktor, creative director at Ad Victorem, will discuss “Brand-First. Not Digital-First: The Importance of Brand Building in a Digital World.” The gathering will be at Starbucks, 15030 Ventura Blvd. 1-A Sherman Oaks, CA 91403.

Anthony will discuss why it’s even more vital to have a strong brand in the digital age. He'll also address the need to create a brand in three phases: brand platform, brand identity, and brand expansion. 

IABC board member Tery Amaya took these images at the chapter's previous Coffee Connection. 

The cost is $5, and the price will cover your cup of coffee on-site. Please sign up by clicking here. 
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We hope to see you at what will be a very informative conversation! 

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(Note: I’m IABCLA's vice president of operations, and I often post updates on chapter happenings.)