IABC San Diego will host “Communication Strategy: Up Your Game” on Thursday, February 18 at 12 p.m. PST. Cason Lane, ABC, will discuss the anatomy of a communications strategy.
Lane, who’s spent 25 years in strategic communications, will explore what separates strategic thinkers from tactical ones and provide real world examples of what strategy looks like in action – from internal communications to marketing to corporate social responsibility. The session is part of the 2021 Communication Management Pro Series, a collaboration between five California IABC chapters – Los Angeles, Orange County, San Diego, San Francisco, and Silicon Valley – in preparation for the Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certification exams. Danielle Bond, SCMP – Vice Chair IABC Executive Board, will answer questions about CMP and SCMP certification following Lane's presentation. Testing will be offered as pandemic conditions allow on Saturday, May 1 in Irvine, California. (Note: I’m IABCLA's vice president/president-elect, and I often post updates on chapter happenings.)
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Note: I'm the vice president/president-elect of IABC Los Angeles (IABCLA), and I often post news of chapter happenings. Deborah Hudson, my fellow board member, wrote this overview of IABCLA's recent workshop on “Ethical and Unethical Crisis Management,” for our group's blog. I wanted to share her outstanding piece. By Deborah Hudson, ABC IABCLA Vice President, Member Retention; Past President We’ve seen our share of crises in 2020 – personal, medical, professional, political. So, an hour with Jim Lukaszewski, America’s Crisis Guru®, IABC fellow and co-author of The Decency Code, was just what the doctor ordered.
I came to the workshop with some experience in crisis communications working with risk management for insurance companies – tabletop exercises, scenarios, training, after action reports. But from the beginning of Jim’s presentation, I added substantially to my understanding.
What is a crisis? According to Jim, crises are “show-stopping, people-stopping, product-stopping, reputation-redefining, trust-busting situations that create victims or explosive visibility.” Victims? Looking at crisis management as caring for victims opens up new insights and approaches. And new timelines. Move fast… the “golden hour” for victims is 60-120 minutes. Minutes. After that, accusations of being manipulative, secretive and inauthentic complicate relationships and the path to resolving the crisis grows longer and twistier. Jim points out that apology and empathy are the ethical and practical approaches to a crisis. “Apologies,” he said “tend to stop bad things from starting and starting bad things to stop.” And empathy is a positive, constructive action that demonstrate decency and integrity. And, according to Jim – and who would argue with him – empathy speaks louder than words possibly can. And that is critical for communicators to keep in mind. Empathy first, then speeches and releases. In a rich presentation and discussion, these are just two highlights. This is the first of four presentations in the Communication Management Pro Series – covering strategy, measurement, and audience-centric communications. Use the series to work toward your CMP or SCMP certification in 2021 (the exam will be held following the series) or simply use it to refresh or improve your communication management knowledge and practice. Find out more at iabcla.com/events. Thank you to all who came to the 2021 Communication Management Pro Series: “Ethical and Unethical Crisis Management" on January 21. The webinar was hosted by IABCLA in partnership with the IABC San Diego, San Francisco, Orange County, and Silicon Valley chapters.
Jim Lukaszewski, America’s Crisis Guru®, IABC Fellow and co-author of “The Decency Code," led a fascinating discussion. The content Jim shared demonstrated IABC’s Code of Ethics in practice. The session offered preparation for the CMP and SCMP® exams to be offered in Irvine in May as pandemic conditions allow. Victoria Dew, SCMP, IABC International Executive Board member, was also on hand. She shared her insights on the certification journey and its career-boosting value. IABC San Diego will host the next workshop in the series — "Communication Strategy: Up Your Game" — on February 18. Cason Lane, ABC and principal of Cason Lane Strategic Communications, will be the speaker. To sign up, click here. Thanks again for supporting IABC and its certification initiative. To learn more about the program, visit this page. (Note: I’m IABCLA's vice president/president-elect, and I often post updates on chapter happenings.) IABCLA will host the first workshop in the 2021 Communication Management Pro Series — a discussion on ethics — on Thursday, January 21 at 12 p.m. via Zoom.
Jim Lukaszewski, America’s Crisis Guru®, IABC Fellow and co-author of “The Decency Code” will speak on “Ethical and Unethical Crisis Management.” The content Lukaszewski will share demonstrates IABC’s Code of Ethics in practice. The session will provide excellent preparation for the Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP® ) exams to be offered in California in May 2021. Following the presentation, there will be a 15-minute Q&A about CMP and SCMP certification led by IABC Board Member Victoria Dew. IABC’s Orange County, San Diego and San Francisco chapters will host workshops in February, March and April on other topics covered in the exams, including strategy, analysis, and engagement, context and consistency. To sign up for the ethics seminar, click here. (Note: I’m IABCLA's vice president/president-elect, and I often post updates on chapter happenings.) Thank you to everyone who attended IABCLA’s Holiday Happy Hour on December 17 via Zoom!
The chapter raised $400 for the The LAGRANT Foundation and its mission to support diverse students and young professionals in the advertising, marketing, and public relations fields. In addition to chapter members and foundation staff, students and faculty from San Diego State University’s (SDSU) Journalism and Media Studies program and Cal State Fullerton’s PR program were on hand. The event brought together four organizations — IABCLA, LAGRANT, SDSU, and Cal State Fullerton — that work to grow leaders in the communications field, and the chapter looks forward to continuing its relationship with the foundation and the universities in 2021. (Note: I’m IABCLA's vice president/president-elect, and I often post updates on chapter happenings.) What’s a good way to end a bad year?
IABCLA’s Holiday Happy Hour on Thursday, December 17 at 5:30 p.m. PT via Zoom! The cost is $5 and proceeds will benefit The LAGRANT Foundation. The chapter will match ticket sales and double support. The foundation is dedicated to increasing the number of ethnic minorities in advertising, marketing and public relations by providing scholarships, career and professional development workshops, mentors and internships to African American/Black, Alaska Native/Native American, Asian American/ Pacific Islander and Hispanic/Latino undergraduate and graduate students. To sign up, click here. (Note: I’m IABCLA's vice president/president-elect, and I often post updates on chapter happenings.) Note: I'm the vice president/president-elect of IABC Los Angeles (IABCLA), and I often post news of chapter happenings. Deborah Hudson, my fellow board member, wrote this overview of our recent DE&I (diversity, equity, and inclusion) seminar for our group's blog. I wanted to share her excellent piece. By Deborah Hudson, ABC IABCLA Vice President, Member Retention; Past President IABCLA's second ZOOM webinar on Diversity, Equity and Inclusion (DEI) – “It’s Not a Marketing Exercise: Understanding Privilege’s Impact on Inclusive Brand Campaigns” – on October 21 continued the association’s journey by looking at how to unpack privilege and build inclusive branding that reaches customers. The presentation and discussion was an eye-opener, once again led by Farida Habeeb, Ph.D. and Beverly Durham. They were joined by Karen Trachtenberg, a member of the IABCLA executive board and a marketing copywriter. The trio made a persuasive case for unpacking white privilege as a foundation of inclusive marketing – a brand can realize its full potential by reading the diverse communities it serves Unpacking White Privilege To begin the unpacking process, the talk kicked off with a recap of the dimensions of inclusivity:
But what is privilege and how does it blind people? Privilege is the advantage people have, that they don’t think about, because these characteristics don’t exclude them from seats at the table – in fact, the characteristics bring them to the table of power where the seats are filled by people that look the same as they do. For most of American history, privilege was the province of white, straight, Christian, English-speaking men – White Anglo Saxon Protestants (WASPS, as they were once called). Privilege can amount to blindness – because we don’t have to think about it. We don’t look beyond our narrow circle. Or it can be tone-deafness. For instance, the presenters mentioned a letter issued by the NFL on the need to address racism. Though signed by league president Roger Goddell, the document was condescending in tone and inauthentic – it put forth abstractions, not actions. The document also failed to admit the NFL’s debacle in the way it handled Colin Kaepernick’s protest on behalf of Black Lives Matter. Opening Your Eyes To Your Privilege
The presenters challenged participants to unpack their own privilege with a series of pointed questions:
The challenge to communicators is substantial. As Deborah Kaufman, participant and principal of Healthcare Recruiting Inc., summed up: “How do we help our companies and our clients understand privilege, dismantle racism, and move towards authentic change? How can we start to move from ‘just talk?’ One step forward can include what IABC presenters unpacked today — from looking at case studies of what’s working and not working in marketing campaigns to making the case of starting DEI at our own workspaces. Together, by sharing best practices and our shared experiences/struggles, we can work to become more aware, and to do the slow, ongoing, hard, and important work of change.” We encourage you to review the presentation – it can be accessed at shorturl.at/uxAST. Thank you to all who attended IABCLA’s webinar “The Great Reset: Winning in 2020” on November 12 via Zoom.
Julie Wright, an IABCLA board member and president/founder of (W)right On Communications, and Mary Randall of Excelerate, led a fascinating discussion. Their presentation addressed the fact that the disruption brought about by the pandemic has presented an opportunity for change as it relates to employee experience. (X) is a collaboration between (W)right on Communications and Excelerate. During the event, the (X) team discussed the fact that the pandemic created or accelerated three great disruptions to organizations:
To access a recording of the session, please go to: https://lnkd.in/dFm2tyi. (Note: I’m IABCLA's vice president/president-elect, and I often post updates on chapter happenings.) How do companies keep culture and community alive in these uncertain and challenging times?
This is one of the questions that will be discussed during IABCLA’s “The Great Reset: Winning in 2020” on Thursday, November 12 at 12 p.m. PT via Zoom. Julie Wright, an IABCLA board member and president/founder of (W)right On Communications, will lead the webinar with Mary Randall of Excelerate, a management consulting company specializing in enterprise strategy. (X) is a collaboration between (W)right on Communications and Excelerate. Julie and Mary will talk about how about the massive disruption this year due to the pandemic has presented an opportunity for a “reset” as it relates to employee experience. To sign up, click here. The event is free. (Note: I’m IABCLA's vice president/president-elect, and I often post updates on chapter happenings.)
“The Race is On: Talking About Identity in the Corporate Workplace” Tuesday, October 13 @ 5:30-6:30 p.m. Free IABC San Francisco will host an interactive conference that breaks down how to talk about identity in the workplace. Participants will leave with actionable steps for culturally-sensitive communication with customers, employees, and corporate leadership. To sign up, click here. “It’s Not a Marketing Exercise: Understanding Privilege’s Impact on Inclusive Brand Campaigns” Wednesday, October 21 @ 12-1 p.m. Free IABCLA will organize the function, and it will explore how marketers can ensure their brands are creating inclusive content that aligns with social justice imperatives. Brands championing DEI effectively will be discussed and attendees will leave with DEI marketing strategies in order to elevate their business goals. To register, click here. (Note: I’m IABCLA's vice president/president-elect, and I often post updates
on chapter happenings.) |
AuthorI'm Eli Natinsky and I'm a communication specialist. This blog explores my work and professional interests. I also delve into other topics, including media, marketing, pop culture, and technology. Archives
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