The Promise and Peril of Machine-Generated Content

Photo: Alex Knight

Note: the following article recently appeared in Catalyst, the official publication of the International Association of Business Communicators (IABC). I volunteer for both 
IABC DC Metro and IABCLA, and I wanted to share the content. ​

By: Adam Fuss, SCMP, MITI
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On 25 January, Shel Holtz’s Catalyst article, “Generative Artificial Intelligence for Communicators” served as a wake-up call of sorts. Widely respected in the IABC community and broader communication profession, Shel outlined compelling and ethically sound use cases for how generative artificial intelligence (AI) technology can fit within the professional communicator’s toolkit.
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Generative AI is all the rage now, and for good reason given its potential to transform content creation and other areas of life. Although not perfect by any stretch — no technology is — generative AI is here to stay and is almost certain to improve rapidly. Rather than debate whether it should play a role in our work, as professional communicators we would be far better served by debating how we should use it.

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