ELI NATINSKY PORTFOLIO
  • Homepage
  • Writing
  • Video
  • Blog
  • Recommendations
  • About Me
  • Contact

Catalyst: "Three Attributes of Successful Audience Research"

11/9/2023

0 Comments

 
Picture
Photo: Leeloo Thefirst
​Note: the following article recently appeared in Catalyst, the official publication of the International Association of Business Communicators (IABC). I’m on the board of IABC DC Metro, and I enjoy sharing communications-related content.

By: Jeff Hutson, ABC, IPC, CRC®

Effective use of meaningful research may be the most challenging task you face. Yet it’s the factor most likely to drive your communications campaign.

That’s why many communication planning models begin with research. My go-to is the RPIE approach — research, planning, implementation and evaluation.
​

The best planning and brilliant creative ideas always have their foundation in solid research. Get that first step right — thoroughly knowing what your audience thinks, feels and believes — and your campaign has a better chance of delivering exceptional results.
Read More
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    I'm Eli Natinsky and I'm a communication specialist. This blog explores my work and professional interests. I also delve into other topics, including media, marketing, pop culture, and technology.

    Archives

    April 2025
    March 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016

    Categories

    All

    RSS Feed

  • Homepage
  • Writing
  • Video
  • Blog
  • Recommendations
  • About Me
  • Contact